The most popular Black Sea resort in Russia is completing preparations for the new resort season. While hotel managers are trying to anticipate the demand among Russian and foreign tourists, travel companies decided to engage in an active advertising campaign, expanding the circle of potential customers.
At the moment, it is quite difficult to predict the cost of rest in Anapa, experts say. After all, only 30-40% of all hotel complexes have already announced prices for vacations. The rest have not yet approved the final prices and are trying to predict how high the demand for rest in Anapa will be this year. The final figures in the prices will depend on this.
At the same time, according to analysts, tourists who are going to bask in the Anapa sun this summer should prepare for a slight price hike today. Thus, a 5-7% rise in prices compared to last year is quite an expected scenario. But hotel complexes will not significantly raise prices (as was the case a year ago). Let us remind you that last year hoteliers raised prices for their services by 20% at once, as a result of which there were problems with room occupancy.
Against the background of problems with popular foreign resorts in Turkey and Egypt, Anapa is expected to increase the total tourist flow by about 10%. Some of the tourists will be "intercepted" by the less expensive resorts of the Crimean peninsula and Sochi. Do not forget that guests from distant regions of Russia, as before, will not be able to get by plane to Anapa, whose airport does not accept long-distance aircraft.
As it became known, today the demand for Anapa resorts remains high. At the same time, experienced tour operators are inclined to believe that the high sales of vouchers is associated with the unstable exchange rate of the national currency. People prefer to buy tours in advance, without waiting for the next jump in the devaluation of the ruble.
To brighten up difficult negotiations, the resort has opened the next, already 23rd in a row, the tourist exhibition "The Brightest Sun of Russia", which began working on February 10. The popularity of the exposition has not diminished over the years. Although the organizers note a decrease in the number of participants who represent small private hotels. It seems that the owners of such boarding houses prefer to save money rather than advertise their services next to large players. And why do this, if over the years hotels with an excellent reputation have their own circle of regular customers?
